The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and also other realities concerning modern B2B advertising. We go over just how the purchasing trip is currently entirely fragmented and also the way that area structure can help marketing professionals take back control of the … Read More

Mark Donnigan: It's going excellent, Ben. I am so pleased to be below on your program.Particularly provided the significance as well as the seriousness of the topic we're going to be dealing with over the training course of this discussion also, which is one that I assume is truly under-discussed. One that might if not raise some eyebrows, yet coul… Read More